Ghost Estate infinity pool at dusk on the Noosa River

Anthony Bell × Awake

Awaken your edge. Lead under pressure.

A three-day high performance leadership experience for founders, CEOs and business owners. The decisions you make under pressure define the leader you become.

8–10 Feb 2027 · Ghost Estate, Noosa · Limited to 20 leaders

01The real question

You run the business. Who is running you?

The higher you climb, the greater the demands on your energy, clarity, relationships and time. The greatest asset in your business is not your strategy or your systems. It is you.

2027 calls for sustained high performance: the capacity to make the right decisions, lead your team and still enjoy the life you have built.

02What you walk away with

Perform better without borrowing from the rest of your life.

  • 01

    Sharper decisions.

    Think clearly under pressure, navigate uncertainty and act with greater confidence.

  • 02

    State awareness.

    Recognise how your physical, mental and emotional state shapes your choices, influence and performance.

  • 03

    Renewable capacity.

    Practical tools to build energy, restore motivation, strengthen connection and perform sustainably.

  • 04

    Stronger leadership.

    Lead teams through complexity with greater self-awareness, trust and presence.

  • 05

    More life beyond work.

    Protect the capacity to be present for family, fun and the experiences success makes possible.

  • 06

    A powerful peer network.

    Connect with 19 other leaders who understand the realities of running large, complex businesses.

03The human advantage: what we train

AI is levelling the playing field on skills and information. Awake builds the human advantage.

  • Energy.

    Manage and renew the physical, mental and emotional resources leadership draws on.

  • Motivation.

    Reconnect with purpose, direction and the drive to execute the decisions that matter.

  • Connection.

    Build the trust and belonging that strengthen teams, families and the people who lead them.

  • State awareness.

    Notice your state in real time and regulate it before it drives your response.

04The experience

Three days. Twenty leaders.

  1. Mon 8 Feb · From 6:00pm

    Arrive and connect

    Settle into Noosa, then welcome drinks, introductions and a private opening dinner at Ghost Estate. Set intentions and meet the leaders who will share the experience.

  2. Tue 9 Feb · Full day

    State awareness and your edge

    Opening session with Tess Brouwer on state awareness, then high performance and commercial leadership sessions, curated Noosa experiences and dinner.

  3. Wed 10 Feb · Closes 3:00pm

    Hell's Gates and leading under pressure

    A guided coastal leadership walk to Hell's Gates in Noosa National Park, then sessions on team performance, communication, trust and practical action commitments.

Ghost Estate private jetty with jet skis on the Noosa River

Beyond the meeting roomStand-up paddleboarding, jet ski safari, gin-making at Pomona Distilling Co. and longboard surfing, subject to final arrangements and availability.

05Your hosts

The power of three.

  • Portrait of Anthony Bell OAM

    The business edge

    Anthony Bell OAM

    Founder and CEO of Bell Partners, award-winning entrepreneur and two-time Sydney to Hobart line-honours winner. Commercial clarity, decision-making and accountability under pressure.

  • Portrait of Layne Beachley AO

    The performance edge

    Layne Beachley AO

    Seven-time world surfing champion and Co-Founder of Awake. Champion thinking, mental strength and composure under pressure.

  • Portrait of Tess Brouwer

    The human edge

    Tess Brouwer

    Co-Founder and CEO of Awake and former Head of Partnerships at Virgin Australia. State awareness, energy and sustainable personal capacity.

Together they bring the commercial intelligence, elite performance experience and human performance science a new era of leadership demands.

06The invitation

Secure your place.

A$8,500 per person · includes GST

  • All leadership sessions with Anthony, Layne and Tess
  • Hosted group experiences in Noosa
  • All meals and beverages, including the private opening dinner
  • A peer network of 19 other leaders

Delegates arrange their own airfares and accommodation. As a business-focused leadership program, registration may be tax deductible depending on your circumstances. Please confirm with your tax adviser.

Limited to 20 leaders · 20 places remaining

Step 1 · Your details

Step 2 · Card payment

Next you'll enter your card on Stripe's secure checkout. Apple Pay and Google Pay are available where supported.

Total including GSTA$8,500.00

Includes A$772.73 GST. A tax invoice is issued to the purchaser after payment.

Payments are processed securely by Stripe. By booking you agree to the terms and refund policy.

07Send to a friend

Know a leader who should be in the room?

Twenty places, chosen peers. Forward the invitation from your own inbox. We've written it for you.